Joonas Järvinen
MARKETING & DIGITAL ENGAGEMENT
Phone:
Email:
Location:
Washington, D.C.
Welcome!
Marketing architect with creative and analytical mindset and demonstrated capability to manage successful implementations and lead multidisciplinary teams.
EXPERIENCE
2020-PRESENT
Associate Vice President,
Digital Marketing
MCI USA (Washington, D.C.)
Managing the agency’s digital services and marketing solutions for clients in multiple industries. Leading the digital and marketing consulting practice including strategy and planning, digital transformation, audits and optimization, audience and stakeholder engagement, and data architecture. Developing and managing digital marketing services including marketing technology, digital media and advertising, SEO, social media, web development, user experience, content strategy, and campaign design.
Collaborating with sales, business development, and client leaders to identify and develop opportunities for new and existing clients. Spearheading MCI USA’s digital services and solutions portfolio development by training, educating, and mentoring talents on new capabilities and championing change on processes, methodologies, tools, and service models.
2016-2019
Director of
Digital Innovations
MCI USA
(50%) Digital marketing strategy and development for the company and its clients, including building brands, positioning, and reaching new markets. Managing the Digital Marketing Services department and leading digital marketing and communications initiatives to drive audience engagement and sales by designing 360° marketing strategies and successful tactics including marketing automation, digital advertising, web development, social media, email, content development, and lead generation and nurturing.
2010-2019
Head of Sales &
Marketing Technology
MCI GROUP (Barcelona, ES & Geneva, CH)
(50%) Leading digital transition and managing Marketing Services Department and Business Intelligence Unit with cross-functional team of marketing, sales, BI, and technology specialists. Developing company’s digital marketing, online assets, marketing automation and audience engagement. Managing the design and roll-out of MCI’s CRM and customer acquisition and lead nurturing strategy.
2010-2016
Marketing Director
MCI GROUP SPAIN (Barcelona)
Marketing strategy and planning, business intelligence, and business development. Strategic and tactical marketing consulting for ICT, public administration, NGO's, and healthcare clients in Europe, Latin America, USA, and Asia.
2008-2010
Sales & Marketing Director
Sales and product strategy, business development and sales lead; P&L responsibility and member of the executive committee. Successful record of managing global B2B marketing initiatives. Designed and executed business development with re-focus of service portfolio resulting in 60% growth in 3 years with long-term profitability.
2006-2008
Online Marketing
Manager
NTR GLOBAL (Barcelona, ES)
Global lead generation, advertising, and customer engagement and managing multimillion-dollar promotional budget with 400%+ growth in leads annually with campaigns in 22 countries in 13 languages. Natural and paid search optimization, website development and online sales. Developed and optimized a digital marketing plan that resulted in over 70% of new sales originating from digital marketing initiatives boosting company’s high growth.
2005-2006
Marketing Associate
BARCELONA INTERNATIONAL CONVENTION CENTRE
Business Intelligence and Market research. Segmentation, positioning, CRM, and product strategy. Marketing planning and activities. Converting a newly opened venue into the market leader in Europe for large international meetings through data driven marketing and sales strategy.
2002-2004
Marketing Manager
2000-2002
Product Manager
DIGIA (Helsinki, FI)
Marketing planning and tactics, partner management and channel support.
Product management with the successful launch of 4 software products internationally.
1999-2000
Concept Designer
1998-1999
IT-Specialist
FUJITSU INVIA (Helsinki, FI)
Production of the leading e-commerce, intranets and websites in the Nordics.
Interface and usability design.
1996-1997
Marketing Assistant
MERCK, SHARP & DOHME (Helsinki, FI & London, UK)
CRM management, surveys, and preparation of marketing materials.
2009-2018
Marketing Consultant & Advisory
VARIOUS SOFTWARE STARTUPS AND SME'S
Product strategy, marketing consultancy, go-to-market, expansion and advisory.
EDUCATION
2011
Executive MBA
ISEAD - UNIVERSITY COMPLUTENSE OF MADRID
2003
Post-Graduate in e-Commerce
MERCURIA BUSINESS SCHOOL, HELSINKI
2000
Bachelors of Business Administration (BBA)
HELSINKI UNIVERSITY OF APPLIED SCIENCES
LANGUAGES
ENGLISH
Bilingual Proficiency
SPANISH
Bilingual Proficiency
FINNISH
Native
GERMAN
Good
SWEDISH
Good
+4
Comprehension
SKILLS
STRATEGY
Growth strategies,
Product & Service Design,
Go-To-Market,
Expansion & Internationalization
Business Planning
INNOVATION
Digital Design & Transformation,
Marketing & Sales Ecosystem,
Process Innovation, Design Thinking,
Organizational Change,
Tools & Technologies
MARKETING MANAGEMENT
Marketing strategy,
Positioning and differentiation,
Omni-channel marketing,
Planning, budgeting, and optimization,
Creative communications
DIGITAL ENGAGEMENT
Lead / demand generation,
Audience engagement,
Customer experience,
Usability design,
Data privacy (GDPR)
ADVERTISING
Google Ads Qualified,
Experience with major ad platforms,
Programmatic advertising,
Campaign design
LIVE COMMUNICATIONS
Event design,
Meetings management,
Online and hybrid events,
Conference marketing
INDUSTRIES
Information Technology,
Healthcare & Pharmaceutical,
Professional Associations & NGO's,
Hospitality, Government,
Marketing and Professional Services
SALES
Business development,
Sales force effectiveness,
Proposal writing,
Sales alignment,
Customer Relationship Management
SYSTEMS
Design and implementation of:
CRM and AMS solutions,
Marketing Automation software,
Data integration and analytics tools,
Content Management Systems
MARKETING CHANNELS
Content strategy,
Digital media,
Social Media management,
Email and mobile marketing,
Event marketing
ONLINE PRESENCE
Concept design,
Website development,
E-commerce,
Search Engine Optimization
ANALYTICS & BUSINESS INTELLIGENCE
Architecture and design,
Data visualization,
BI platforms
Market research
ABOUT ME
CERTIFICATIONS
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Hubspot Software&Inbound Marketing
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Project Management
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Growth Hacking with Digital Marketing
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Google Ads Certified Professional
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Microsoft Advertising
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Amazon Advertising
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Facebook Blueprint
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Advanced Google Analytics
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Sales & Account Management
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IT solutions design
EXPERIENCE IN IMPLEMENTING AND MANAGING:
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Customer Relationship Management products like SAP C4C, Salesforce, SugarCRM, Pipedrive, MS Dynamics, vTiger, and Zoho;
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Marketing Automation solutions like Hubspot, Marketo, Act-On, Acquia, SAP Hybris, and Pardot.
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Content Management Systems: Wordpress, Sitecore, Drupal, and Wix
COURSES
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Design Thinking. 2019
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Programmatic Advertising. 2019
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Data Analytics in Marketing. 2015
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Sponsorship Management. 2015
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Creating a Value Proposition. 2013.
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Sales of Professional Services. 2010.
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Integration technologies. 2003.
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Web publishing. 2002.
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Sales of software products. 2002
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Web production. 2000.
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ASP programming.1999.
CERTIFICATIONS
TESTIMONIALS
Jesús María Gómez,
Meeting Designer
At work you have to be productive, I like to say, "less talk and more action". For me the perfect example of this motto is Joonas. A great professional and better person.
Claudia Seeger,
Director at Verizon
Joonas is a seasoned professional in all aspects of online marketing who never loses sight of his goals. He is a great complement for any team and brings a good sense of humor.Anytime again!
Eduardo Cervantes,
CEO at Corsa Tech.
Joonas has a deep understanding of Online Marketing and all its related analytics. A strong strategic thinker, Joonas excells at execution. If you want something done, he is the right person.
Mikel Irizar,
MD at StratToExec
Joonas has a great depth of knowledge in marketing and a reaalygood understanding of the "science" behind it. He is also a greatteam player and great to work with.